Superprof Success Story
The meteoric rise of a daring start-up
Do you know the Superprof story? Wilfried Granier, founder of this inspiring company, managed to build an exceptional business in less than 10 years, without raising a single euro. Find out how this start-up conquered the world, while remaining true to its values and ambition.
The beginning - An idea, a vision
Wilfried Granier founded Superprof in 2013 with an ambitious dream: to create the Airbnb of private tuition. His goal? To connect exceptional teachers with students eager to learn. In less than ten years, this company has achieved sales of over €30 million a year, employs over 200 staff and has acquired 17 competitors. All without any external financing, proving that the wildest dreams can come true.
A bold growth strategy
From day one, Wilfried focused on a structure designed with SEO in mind. This approach has enabled Superprof to rise to the top of the Google search results, ensuring increased visibility. By teaming up with its first rival and replicating its growth strategy internationally, Superprof has achieved dazzling growth, with well-established markets, notably in the United States.
The power of content and external acquisitions
SEO has been at the heart of Superprof's growth strategy. By combining high-quality SEO content with external acquisitions, the company has been able to establish its global presence. For example, Superprof has implemented a massive content production strategy, hiring up to 40 writers to write quality articles. What's more, the company's external acquisitions have consolidated its position, enabling it to acquire data, a community of users and substantial traffic.
A revolutionary business model
Superprof's business model is both simple and effective. Students pay a subscription fee, while teachers use the platform free of charge, with no commission. With this approach, the company has succeeded in simplifying processes, offering an advantageous solution for all concerned.
The latest hacks and company philosophy
Superprof has managed to innovate and set itself apart by recruiting its managers directly from among the teachers registered on its platform. What's more, the company's spending policy is three times greater than its revenues, demonstrating its courage and confidence in its business model.
Conclusion
The Superprof story is a vibrant testimony to creativity and determination. This company has proven that with few resources, it is possible to achieve great things. By embracing an approach resolutely focused on the needs of its community, Superprof has risen to become one of the world's giants, and remains an inspiring example for entrepreneurs the world over.
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