The genesis of an innovative idea
La Chapelle, one of the first startup studios in France, was born in 2022 with a team of enterprising Avengers. Our founder, Matthias Thieblemont, came to us with a burning passion for user-generated content (UGC). After an instant connection with the rest of the team, we embarked on an exciting journey, creating CHASR together.
In just one month, we've secured 10 customers, including renowned names like Feed, Superprof and Zèta, and assembled a pool of 50 talented content creators. Now, as we enter 2023, we're all set to take the bull by the horns and make waves in the industry.
Understanding the power of UGC
So, what is UGC? It's the act of creating promotional content for social networks. You've probably seen those videos shot on cell phones, where users promote a brand or product. It's much more than conventional advertising, because this content resonates with the audience, helping brands secure more conversions.
Embracing creativity in the age of social media
Social media isn't a one-way street - it's a platform where brands and consumers dance together. If your moves aren't distinctive, you might as well be invisible.
The driving force behind Chasr
We aim to take brands' Meta and TikTok campaigns to the next level with UGC. Our aim is not only to revolutionize content creation, but also to give a chance to anyone who's comfortable with a camera and brimming with motivation.
The secret of our success
Our process is simple but effective, and it goes like this:
- An in-depth brand audit, followed by tailor-made creative concepts.
- Our in-house-trained creatives shoot the content before it's time to edit.
- Finally, we deliver high-quality content, accurately analyzed.
The Impact
Our efficient process led to an impressive +40% growth in e-commerce revenue for O'Barbershop, a French grooming giant, after just three months of collaboration. In addition, we were able to reduce our CAC on Meta by 20-40%.
The man behind the curtain: Matthias Thieblemont
The driving force behind it all is Matthias Thieblemont - a young genius full of energy and determination. Having gained valuable experience with various startups, e-commerce platforms and CAC40 companies, Matthias has developed a keen sense for creative strategy.
Our objectives for 2023
- Create a dynamic community of designers and influencers.
- Building a team of creative strategy warriors.
- Find someone Matthias can trust.
- Get Chasr.io to one million euros in annual recurring revenue (ARR) by 2024.
- Helping over 1,000 content creators monetize their content.
- Supporting DNVBs and major groups in expanding their social advertising campaigns with cutting-edge creative offerings.
Join the community
Join Matthias on the "La recette.club" podcast and soon on "Les jeunes Branches by Scalezia". Don't forget to leave your mark if you appreciate our vision, because your support means a lot to us.
Remember, we're stronger together.
WE ARE LA CHAPELLE 💒
